Image Consumption

Images that taste better than the real thing

Photoshopped models are more alluring than living people. Luxury labels are worth more than the clothing they brand. The images on food packaging look better than the meal tastes. Welcome to the world of Image Consumption. Among all animals, humans are uniquely capable of “consuming” image instead of substance. In our media-saturated society, it can be hard to see things for what they really are. But what makes reality any more “real” than our perception of it?

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Directed by the French animation collective H5, Logorama shows a world where every plant, animal, and person has been replaced with corporate logos.